Customers, the best asset of any organization, need
not only to be retained but also significantly increased
to maintain the growth of the company. Competition has
granted customers the liberty to raise level of expectation
for better delivery of choice, quality, price and service.
Today customers are literate about requirements and
have an easy access to information for the best deal.
To retain customer, companies now have to provide more
professional services, be in constant touch with the
customer and adopt a professional approach to increase
customer base. The number of loyal customer retained
is proportionate to the level of confidence / comfort
created, which is a constant variable.